About Me And My Philosophy

I’m Georgie White, a leadership and career coach.

I'm also a mother to two girls. I've had a successful corporate career, been a stay at home parent for a year, built my own coaching business (and I run a lot to stay sane!)

I have over 15 years’ experience at global organisations, including Deloitte and M&G plc, I’ve partnered with senior leaders and executive teams to shape strategy, lead transformation and embed change at scale. I bring a deep understanding of leadership, organisational dynamics and complex corporate environments. I understand the pace, ambiguity, expectations and the challenges that come with progressing your career and stepping into bigger roles.

I also understand that careers don’t exist in isolation. I know first-hand the realities of building a career alongside family life, and the shift in priorities and re-definition of success that can come with becoming a parent.

I took the leap and left corporate after having my two girls. I left to pursue what I am passionate about - coaching women who are also experiencing the juggle, supporting them to thrive in the next chapter of their career and life.

My coaching is supportive but stretching. My approach is grounded, perceptive and practical, as I combine corporate experience with professional coaching expertise and my experience of motherhood.

I hold the following professional accreditations and education:

- ICF Level 2 Transformational Coaching

- EMCC Senior Practitioner

- Accredited Diploma in Transformational Coaching

- MA in Human Resource Management

- BSc in Business Management

My Philosophy

I believe you can be ambitious, successful and fulfilled, without having to do everything, all at once.

For women of our generation, we grew up with a powerful message: you can have it all. We were encouraged to be ambitious, build careers, become leaders, earn our own money, have relationships, children, friendships and a life outside of work.

But somewhere along the way, having choices became having to do everything, and doing it all brilliantly.

I don't believe that's possible and struggling to do it all (like we all do!) doesn't mean that you've failed.

Life changes and so do we.

Becoming a mother can change your priorities, your identity, your ambitions and your definition of success.

You can love being a mum and miss the person you were before children. You can be hugely ambitious and still want to build a life where success doesn't come at the expense of being present for your family. You can love your career and question whether you still want it.

These aren't contradictions. They're part of life, career and motherhood.

There will be seasons when your career needs more of you, seasons when your family needs more of you, and seasons when you need more of you.

I coach women to step back and ask 'what actually matters to me now'?

Not what you thought success would look like at 25. Not what you see everyone else doing. And not what you think you should want.

But what genuinely matters to you now.

Sometimes that's more ambition. Sometimes it's more flexibility. Sometimes it's a completely new direction.

My role is to provide the space to pause, challenge the noise and make choices that feel intentional.

I believe women can build a career they are proud of and a family life they value. They just might not be able to give everything 100% all of the time, and that's okay.

From uncertainty to clarity and confident decision-making

"Georgie helped open up ways of how I see myself, my narrative and how I can steer my life forward in my late 30s.

I particularly liked how intently Georgie was able to listen, reflect back what I was saying, but with such helpful questions I didn't know I needed.

I have tools I can reflect on and use over to move forward in a healthy, strong and confident way. I feel relief and joy following our sessions together.”

Leanne, Digital Product Manager,
Liverpool

From job loss to a new job, new city and clear direction

“After losing work and struggling with motivation, coaching helped me gain clarity, overcome perfectionism, and take action, leading to a completely new chapter.

Georgie helped me come through a low period of life to thriving. Her insightful questions helped me remove the mental blockers I had, and she gave me the space to think and plan the steps ahead.”

Sam C, Salesforce,
Spain

FAQs

Find answers to the questions I receive most often.

What is coaching, and how can it help me?

Coaching gives you dedicated space to step back from the day-to-day, think things through and focus on what matters.

Rather than giving you all the answers, I’ll help you explore your thinking, challenge assumptions and see things from a different perspective. Together, we’ll build clarity around what you want, strengthen your confidence and turn insight into meaningful action.

Whether you’re navigating a career decision, stepping into a new role, returning to work or simply feeling stuck, coaching can help you move forward with greater clarity, confidence and purpose.

How do I know if coaching is right for me?

If you’re at a pivotal point in your career or motherhood, feeling stuck, lacking confidence, or simply know that something needs to change, coaching can give you the space to work out what you really want and how to move forward.

You might have a clear goal, or you might just know that you’re ready for something different. Either way, coaching can help you gain clarity, build confidence and take purposeful action.

How many coaching sessions will I need?

There’s no one-size-fits-all answer. It depends on what you want to work on and the depth of support you’re looking for.

Some clients find a few focused sessions are enough to gain clarity and make progress, while others benefit from a longer coaching relationship as they navigate a bigger transition or develop new ways of working.

We’ll agree the right approach for you at the outset and regularly review what you need as we go.

What happens during a coaching session?

Every session is different and shaped around what you need at that point in time.

We’ll create space to step back from the day-to-day, explore what’s really going on, challenge your thinking and focus on what matters most. I’ll ask thoughtful questions, offer challenge and perspective, and help you turn your insights into practical next steps.

You’ll leave with greater clarity, confidence and a clear sense of what you want to take forward.